You will have to pay between $2 to $5 per 1,000 impressions using cost-per-mille (CPM). Pinterest ad rates are set based on the type of ad, size, keywords, and categories of audience you are targeting. Once you set your preferred price, you will see the available rates for your objective. For example, your goal may be to drive engagement on your website, improve CTR (click-through rate), or garner more impressions. Instead, the auction system allows you to set the maximum price you want to pay to achieve a target. How Much Do Pinterest Ads Cost? Are They Worth It? With this, you can leverage the purchasing power of Pinners to maximize your ads.Īll of these indicate that advertising on Pinterest is a great idea for brands to meet their sales and visibility targets. Statistics show that 83% of Pinterest users make purchases based on the brand content they see on the platform. Your promotion pins can show up on feeds months after the campaign launch.Īnother benefit of Pinterest ads is that they drive purchases. This factor distinguishes the platform from its counterparts. Pinterest ads also last longer than Instagram and Twitter ads.

Some may decide to re-pin your post to various boards and drive consumers to your product. Start by creating engaging content that Pinners will find valuable. Ads on the platform are optimized to reach potential buyers interested in your product.

Benefits of Pinterest AdsĪdvertising on Pinterest is a great way to increase organic traffic to your website. With over 400 million monthly active users, Pinterest can be a powerful marketing tool if you know how to use it. After all, the platform is known for being a visual inspiration board rather than a place for doing business.

If you’re a business owner, you may wonder if Pinterest ads are worth the investment.

Best pinterest ads